See, World of Warcraft figured this shit out almost two decades ago now. Back in the day, they wanted to encourage more regular, daily logins so they added an “unrested XP penalty” where you would gain less experience points after earning a certain amount every day. Players absolutely hated this. They fixed the problem by saying the initial, normal XP gain was a “rested XP bonus”, while the penalized XP gain was just the “normal” XP gain, while in reality, none of the numbers actually changed, they still rolled out an XP penalty dressed up like a bonus
If they just said “We’ll give you a discount if you show up while it’s dead” while quietly jacking up all the prices, people probably would have loved that shit
Exactly. Green number is good. Red number is bad. You can’t tell people that their burger is more expensive because its lunch hour that’s insane.
“To clarify, Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest,” Wendy’s Vice President Heidi Schauer said in an email to NPR.
Wendy’s didn’t provide many additional details, but it said in a separate statement that the digital menus could allow the company to offer discounts to customers during slower times of day.
Rob Shumsky, a professor at the Tuck School of Business at Dartmouth, suggested it could actually mean lower prices for Wendy’s patrons.
“They talked about, for example, getting more breakfast customers in,” Shumsky said. “They might actually reduce breakfast prices at certain times in order to encourage people to come during what they currently have as relatively low-demand periods.”
they’re gonna do the black friday thing where they take a $5 price tag and write $6 above it
It used to be the case in the UK (and maybe still is) that you couldn’t mark something on sale unless it had actually been listed at a higher price for however long. I assume that that kind of consumer law doesn’t exist in freedom land.
The fuck they think I’m gonna look up breakfast sandwich prices like I look for cheap gas? Fuck outta here.
They’re still going to do it and so will everyone else
Discounts only through the torally not spyware / malware app. Surge pricing for everyone else.
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Wendy’s didn’t provide many additional details, but it said in a separate statement that the digital menus could allow the company to offer discounts to customers during slower times of day.
Don’t worry! The prices won’t be higher at busier times, they’ll just be lower at slower times
They’re gonna raise prices even more so the “low” prices are at the levels of current prices.
Before: $5 for a burger
After $9 $5 for a burger!
No no, it’s a totally different thing. Here let me explain.
Let x represent the prices during busy times and y represent prices during slower times.
“Surge pricing” is when x > y (boo, everyone hates it, Wendy’s is definitely not doing that)
“Dynamic pricing” is when y < x (totally different, consumer friendly, yay discounts)
So you see, x won’t be greater than y, y will simply be less than x
Bullying works, folks
They’re just going to wait until everyone has forgotten about it then start doing it quietly.
