“To clarify, Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest,” Wendy’s Vice President Heidi Schauer said in an email to NPR.
Wendy’s didn’t provide many additional details, but it said in a separate statement that the digital menus could allow the company to offer discounts to customers during slower times of day.
Rob Shumsky, a professor at the Tuck School of Business at Dartmouth, suggested it could actually mean lower prices for Wendy’s patrons.
“They talked about, for example, getting more breakfast customers in,” Shumsky said. “They might actually reduce breakfast prices at certain times in order to encourage people to come during what they currently have as relatively low-demand periods.”
they’re gonna do the black friday thing where they take a $5 price tag and write $6 above it
It used to be the case in the UK (and maybe still is) that you couldn’t mark something on sale unless it had actually been listed at a higher price for however long. I assume that that kind of consumer law doesn’t exist in freedom land.
The fuck they think I’m gonna look up breakfast sandwich prices like I look for cheap gas? Fuck outta here.
