I agree with this. I understand why everything was branded as a meat replacement, but that just lead to the promise of meat taste and texture that I don’t think has ever been satisfyingly achieved. “Oat drink” tells you what you’re getting so your average meat-pilled flesh-maxxer doesn’t feel betrayed. It can be enjoyed on it’s own merits.
That was my experience when I was veggie for a few years; Meat substitutes weren’t good substitutes and I didn’t start to enjoy them until I learned to appreciate them on their own merits.
Word. Tofu was gross until I stopped trying to use it as a substitute and realized I could marinate it and get a delicious result.