s like another little example of “data-driven optimization” actually just optimizing for the metrics instead of the actual goal.
I spent some time designing metrics for companies and this is the case with 99% of the metrics I came across. It often led to a vicious cycle of “see the metric isn’t doing what it’s supposed to do -> change metric -> organization changes to fit the metric instead of its goal -> metric doesn’t do what it’s supposed to do”
dank memes
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