33 points

The problem with Vegemite isn’t the Vegemite; it’s Americans coming over and treating it like Nutella, slathering it on an inch thick.

Vegemite is basically concentrated umami. You want a little bit on your toast. Ideally you put it under toasted cheese, or a poached egg.

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You want a little bit on your toast.

:bugs-no:

I want to spread the whole tub in a tiny cracker, I LOVE that shit, ate it all the time in NZ, too bad I can’t get it anymore where I live

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Meanwhile you have people like me who will eat it straight out of the jar by the tablespoon :big-cool:

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Thin layer of margarine, thin layer of vegemite, thin slices of cucumber, and then thin slices of tomato. Black pepper to season. :chefs-kiss:

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6 points

And how about a thin blue line in there too

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thin blue cheese line for extra umami

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5 points

We’re talking about vegemite, not disgusting things

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Can’t have a thin blue line when it requires commitment.

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9 points

You have to work towards Vegemite fitness.

Eventually you are 30, buy it in 1kg buckets from costco and apply it with a paint roller like me

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5 points
*
Deleted by creator
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17 points

I will not have black gold defamed on my funny liberal website

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16 points

what does it actually taste like?

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Yeast extract

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7 points

doesn’t sound very veggie at all

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It’s got some veggies in it, maybe some kind of herbs idk.

It’s mostly overpowering yeasty goodness.

Although they’re both disgusting black goo made with yeast, Marmite and Vegemite are two different things.

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On buttered toast it’s like a warm hug

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16 points

He just smiled and gave me a vegemite sandwich

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9 points

can’t wait for the Socialist Republic of Australia so this can be the national anthem :party-parrot:

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Waltzing Matilda. Used to hate the idea but given it’s about a guy who would rather drown than be caught by cops it’s good.

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1 point

:gigachad-hd:

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16 points
*

reminder of the time they tried to do a new coke sort of thing with vegemite, and they crowdsourced a new name for it and the marketing department picked their favourite, and after all that money and effort they went with “iSnack 2.0”

i think it was on the shelves for like two weeks because nobody with any self-respect would ever be seen buying something with a name so aggressively terrible, and also it was vegemite with cheese in it which is just a fucking awful idea anyway

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iSnack 2.0 was marketing genius though, just shitty enough to get everyone talking about it for free – every daytime talk show, every commercial drivetime radio show were constantly talking about it

they just rebranded it to Cheesybite once that hype died down and you can still get it

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1 point

yeah i definitely wouldnt discount this as a possibility, but if it was truly a successful cynical ploy in this way, would they have changed the name so soon? seems to defeat the purpose of creating all this publicity around a specific and memorably-terrible product name if you just throw it away by renaming so soon. if it was really a success in a theres-no-such-thing-as-bad-publicity sense and was actually getting people to buy the stuff, i feel like they would have leaned into it instead

could be wrong but my feeling is that this was a legitimate fuckup and that all the talkshow discussion didnt translate to actual sales

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Maybe there’s something in the “you responded and we listened” angle? I dunno, either way it looks like a shit product and it was hilarious when Kraft/Mondelez got reamed in the Bega lawsuit

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