I hate the injection of personality into technological instances or common hiccups in modern Internet culture. My heart monitor watch shows me a smiley face while booting up, Github buttons spam “Buy me a coffee!”, Reddit says shit like, “Don’t panic” when a webpage doesn’t load. Shut the fuck up and leave me alone. I am so tired of being surrounded by these pale imitations of reality, like I need to be pacified with pseudo-emotions or meme culture every step of my day.
All this hustle culture pisses me off. The “be your own boss” culture sucks ass.
My cousin once laid out his plan to literally create a personal brand about a lifestyle of hanging out in a studio producing music for other people and selling art. I was aghast.
My brother used to work for a youtube channel for a famous child, and his girlfriend knew communist theory, so we were telling him how the kid was a commodity, he was a “brand”. I don’t think he got the point.