For anyone curious, bloggers are forced to write something original to accompany their recipes for SEO optimization and to avoid copyright infringement. SEO encourages 800-1200 word essays to accompany each recipe otherwise search engines won’t pick it up. You’re also supposed to include the keywords like a half-dozen times which leads to some very weird writing. It fucking sucks. Capitalism, etc etc.
I always feel bad about complaining about dumb essays because the system literally makes them become Julie and Julia when they mainly just want to post free recipes and make money from their labor.
I’m assuming the NYT pays their writers, so they’re probably just greedy pigs trying to oust the mom and pop blogs.
Source: me, i helped a foodblogger friend with their SEO and shit
Ah, Maple Shortbread Bars. These yummy, crunchy and sweet Maple Shortbread Bars are my favorite kind of Maple Shortbread Bars, ever since 9/11, when I watched the towers crumbling like Maple Shortbread Bars. That’s why, whenever I think of Maple Shortbread Bars I think of 9/11 and, conversely, discussing the melting point of steel beams always makes me crave Maple Shortbread Bars.
usually there is a “jump to recipe” button at the top of the page but not always
Also no they can’t seo doesn’t like it lmao
The reason the recipe goes at the bottom isn’t SEO specifically, it’s that they are selling high “engagement metrics” to some other company, and that shit increases time on page. Awful. Usually it increases ad views and accidental ad clicks. You wouldn’t scroll past the recipe, but you’d scroll past the stupid story broken up with 6 ads.
Useful info at the top with words related to the recipe, ie, the recipe, would help SEO. But they’re so detached from the value, they cant even serve the already corrupt aims they’re supposed to.
